North American esports organisation 100 Thieves has introduced a partnership with luxurious automotive marque Lexus
Because of the partnership, the 100 Thieves Content material Home will probably be renamed the Lexus Content material Home. Furthermore, Lexus has been named the organisation’s luxurious automotive companion.
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Alongside the change of identify, each events will collaborate on a variety of content material developed by 100 Thieves content material creators Rachell ‘Valkyrae’ Hofstetter and Leslie ‘Fuslie’ Fu. Each Valkyrae and Fuslie have additionally develop into Lexus ambassadors because of the partnership.
Vinay Shahani, Vice President of Advertising and marketing at Lexus, spoke on the partnership in a launch: “Lexus sees an genuine connection between autos, tradition and premium way of life. We’re thrilled to have discovered a like-minded companion in 100 Thieves.
“By means of our collaboration, our aim will probably be to shock and delight the 100 Thieves neighborhood with progressive content material and elevated experiences developed uniquely for them.”
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100 Thieves has continued to broaden its business portfolio in 2021. The organisation has secured offers with AT&T, PepsiCo’s Rockstar power drink model, Actually Laborious Seltzer, Twisted Tea Laborious Iced Tea, and Money App, amongst others.
Matthew ‘Nadeshot’ Haag, Founder and CEO of 100 Thieves, added: “We’re so excited to companion with such a legendary and premium model equivalent to Lexus. Each of our manufacturers deal with high quality
and innovation inside every of our industries. We’re so excited to indicate our followers our new set of
wheels and all of the superb content material to return out of the content material home.”
Esports Insider says: 100 Thieves has develop into one of the crucial recognisable manufacturers within the esports and way of life sectors. As such, it’s no shock to see a variety of non-endemic manufacturers collaborate with the organisation so as to attraction to a brand new demographic.
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