North American esports organisation 100 Thieves has introduced partnerships with Actually Arduous Seltzer and Twisted Tea Arduous Iced Tea.
Actually and Twisted Tea will collaborate with 100 Thieves on a spread of activations throughout its platforms. This consists of co-branded content material, social challenges, livestreams and giveaways.
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In addition to partnering up with the organisation, Actually can even sponsor Matthew ‘Nadeshot’ Haag’s golf-related content material and video blogs, while Twisted Tea will sponsor a brand new cooking present.
Matthew Haag, 100 Thieves’ Founder and CEO, commented: “I’m actually enthusiastic about this partnership with Actually and Twisted Tea.
“We’re massive exhausting seltzer and exhausting iced tea followers over right here at 100 Thieves, and I’m additionally an enormous fan of something that will get me on the golf course for work! We’re wanting ahead to creating enjoyable content material that each our audiences will love.”
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Following on from a profitable gaming activation final 12 months, Twisted Tea can even proceed its partnership with 100 Thieves content material creator, Jack ‘CouRage’ Dunlop.
100Thieves continues to broaden its business portfolio, with the 2 manufacturers becoming a member of the likes of Money App, AT&T, Chipotle, Rockstar Power Drink, and Greenback Shave Membership.
Lesya Lysyj, CMO at The Boston Beer Firm added: “100 Thieves is the gold customary in the case of contemporary, interactive content material for the gaming neighborhood.
“An area we all know our drinkers love, we’re desperate to carry Actually and Twisted Tea to the large-scale gaming neighborhood with a stacked roster of expertise to attach with followers in new methods.”
Esports Insider Says: 100 Thieves proceed to pave the best way for its partnership offers in esports and the addition of Actually and Twisted Tea to its repertoire are a testomony of that. These partnerships, specifically, already really feel it is going to mutually helpful to each the organisation and the manufacturers.
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