Over time vitality drink manufacturers have change into a mainstay in conventional sports activities with partnerships starting from title agreements to informal sponsorships. With the rise of esports, vitality drinks have additionally been a outstanding determine in aggressive gaming attributable to each entities interesting to youthful demographics.
From vitality drink giants to new start-ups, listed here are the manufacturers giving gas to the esports business.
Word: vitality drink manufacturers are listed in alphabetical order. This listing could also be up to date periodically.
Power drinks in esports
Adrenaline Rush
Mum or dad Firm: PepsiCo
Primarily based in: USA
Energetic in esports since: 2017
Esports partnerships: ESforce introduced a partnership with PepsiCo in 2017, naming Adrenaline Rush, PepsiCo’s vitality drink bought in Russia, as a sponsor of one in every of ESForce’s Virtus.professional. That partnership has since ended. In 2019, Adrenaline Rush additionally hosted the finals of Dota 2’s Adrenaline Cyber League Finals, which befell in Moscow.
CELSIUS
Mum or dad firm: Celsius Holdings, Inc.
Primarily based in: USA
Energetic in esports since: 2019
Esports partnerships: Power drink model CELSIUS ventured into esports in 2019, signing a partnership settlement with the ill-fated group Echo Fox.
Coca-Cola
Mum or dad firm: The Coca-Cola Firm
Primarily based in: USA
Energetic in esports since: 2013
Esports partnerships: One of many longest-standing companions of the esports business, Coca-Cola’s Coke Zero grew to become the title sponsor of the League of Legends Challenger Sequence in 2013. Extra not too long ago, the corporate launched a brand new vitality drink model referred to as Coke Power in 2020 alongside a partnership with Pittsburg Knights.
G FUEL
Mum or dad firm: Gamma Labs
Primarily based in: USA
Energetic in esports since: 2012
Esports partnerships: Calling itself the ‘official vitality drink of esports’, GFUEL and FaZe Clan have been working collectively since 2012, which means they’re sustaining one of many longest-standing partnerships in esports. Their relationship was prolonged and expanded in 2020. GFUEL additionally ‘refreshed’ its ongoing partnership with Tempo Storm by increasing into creator communities and past in 2021.
In 2019, GFUEL entered a multi-year partnership with Fanatic Gaming which owns and operates Luminosity Gaming and co-owns Overwatch League franchise Vancouver Titans and Name of Responsibility League franchise Seattle Surge.
GHOST
Mum or dad firm: Ghost, LLC
Primarily based in: USA
Energetic in esports since: 2020
Esports partnerships: GHOST made its first esports partnership in 2020 when it joined forces with XSET, a brand new organisation based by former FaZe Clan executives. GHOST will change into the organisation’s unique accomplice for dietary supplements and drinks, a jersey sponsor, a sponsor for any future occasions, and can produce content material and merchandise branded with the organisation.
Monster Power
Mum or dad firm: Monster Beverage Company
Primarily based in: USA
Energetic in esports since: 2015
Esports partnerships: Monster Power is well-known amongst excessive sports activities circuits and was an early entrant into the esports sponsorship scene. The model partnered with Evil Geniuses in 2015, adopted by Group Liquid in 2016 and stays a sponsor for each groups to today. Different partnerships embody the likes of Dota 2 group PSG.LGD, Freaks 4U Gaming’s 99Liga, Mindfreak, and the Kuala Lumpur Main in 2018.
Mountain Dew AMP Recreation Gas
Mum or dad firm: PepsiCo
Primarily based in: USA
Energetic in esports since: 2019
PepsiCo’s MOUNTAIN DEW product line launched Mountain Dew AMP Recreation Gas in 2019, partnering with the Name of Responsibility World League (CWL) and North American organisation OpTic Gaming for launch activations. The vitality drink’s extra partnerships embody Virtus.Professional, in addition to Immortals Gaming Membership, masking two of its properties –Immortals and MIBR.
NOCCO
Mum or dad firm: No Carbs Firm AB
Primarily based in: Sweden
Energetic in esports since: 2020
Esports partnerships: Swedish vitality drink model NOCCO has shaped strategic partnerships with esports organisations North and Singularity. Moreover, NOCCO briefly partnered with Astralis in 2018.
Crimson Bull
Mum or dad firm: Crimson Bull GmbH
Primarily based in: Austria
Energetic in esports since: 2017
Esports partnerships: Crimson Bull fields its personal sim racing group, Crimson Bull Racing, which not too long ago opened its personal coaching facility within the UK. This yr the corporate additionally entered right into a multi-year partnership with T1 Leisure & Sports activities, giving the group entry to Crimson Bull’s coaching amenities.
Crimson Bull is the official vitality drink accomplice of Riot Video games’ world League of Legends occasions, together with the LEC and LCS.
The vitality drink model additionally sponsors each CS:GO and League of Legends groups for German organisation BIG. Performing as Vodafone Giants’ official vitality drink, Crimson Bull is a accomplice of the Giants Fighter Dojo – the organisation’s headquarters in Barcelona, Spain.
In 2019, Crimson Bull UK shaped a partnership with The NUEL that can see it assist collegiate esports throughout the UK. G2 additionally signed a multi-year take care of Crimson Bull in 2019, as did ENCE, Pittsburg Knights, and AOC Gaming.
Respawn by Razer
Mum or dad firm: Razer, Inc.
Primarily based in: Singapore
Energetic in esports since: 2019
Esports partnerships: Gaming {hardware} and peripheral producer Razer launched its personal vitality drink model Respawn in 2019 and partnered with eUnited shortly after. This yr, Respawn introduced a partnership with North American organisation Dignitas. The deal is claimed to incorporate the event of recent merchandise, manufacturing of way of life content material, and prominence on digital occasions.
Rockstar Power
Mum or dad firm: PepsiCo
Primarily based in: USA
Energetic in esports since: 2020
Esports partnerships: Rockstar Power, one other PepsiCo model, sponsors esports organisation mousesports, after putting a take care of the German entity earlier this yr.
teaRIOT
Mum or dad firm: teaRIOT, LLC Firm
Primarily based in: USA
Energetic in esports since: 2019
Esports partnerships: North American organisation FlyQuest entered right into a multi-year partnership with plant-based vitality drink model teaRIOT starting in 2019. Because the group’s official vitality drink, teaRIOT will activate its partnership by way of branding, dwell occasions, and content material integration.
Twister Power
Mum or dad firm: International Purposeful Drinks AG
Primarily based in: Russia
Energetic in esports since: 2016
Esports partnerships: Twister Power fields its personal PUBG group, Twister Power Battle. The model has additionally partnered with the Fortnite group of Virtus.professional and Gambit Esports.
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