BLAST, the business behind the BLAST Leading series for Counter-Strike: International Offensive, has announced a brand new apparel collaboration with the Smiley Company.
This could be the first move into esports to the Smiley brand, which was made in 1972 and deals with the official smiley face iconography first introduced all those in years past.
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The BLAST x Smiley Series consists of a t-shirt, hoodie, plus bucket hat, each which has a pairing of the two companies. The line is available now with the BLAST online shop and will be distributed throughout the month of 06.
Matt Winton, Brain of Partnerships at the Strichgesicht Company, commented in a launch: “In this competitive plus rapidly changing market, esports and licensed brands happen to be benefiting enormously from effort. By creating rich, attached, and personalised experiences, company collaborations keep the esports local community engaged, as part of a larger franchise development strategy. This may not be just increasing the fiscal rewards for esports firms, but also creating the captivating articles that is enhancing the game player lifestyle.”
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BLAST recently collaborated with apparel company Champion earlier this year, and has tempted further lifestyle collaborations ahead in 2020. The company in addition recently introduced the GREAT TIME Bounty Hunt, its initially Dota 2 competition, which in turn begins today and characteristics partnerships with KitKat, Betway, and SteelSeries.
Leo Matlock, Commercial Director with regard to BLAST, added: “Esports will be a major passion point for teenagers, as a core part of a various range of interests. We are capable to team up with Smiley to create out this positive collection, that will not only appeal to esports followers but all lovers involving street fashion. Smiley did with a number of highly good brands and we’re eager for offering the esports local community something they can wear when they enjoy BLAST’s are living esports entertainment and when they will socialise.”
Esports Insider says: Smiley is definitely an unexpected brand to see with this industry, but if anything, this kind of collaboration shows just how extensive the esports umbrella is now — and how appealing it usually is for brands of all shapes and sizes.