Brazilian retailer Casas Bahia introduced that Fluxo‘s CEO and co-founder Bruno ‘Nobru’ Góes has joined the corporate as Head Inventive of Video games.
RELATED: Fluxo Esports joins Booyah! as unique streaming accomplice
In keeping with a launch, Góes will participate in artistic choices to assist Casas Bahia attain gaming and esports followers. Particularly, the skilled Free Fireplace participant will assist create fan activations and unique content material for avid gamers.
Flávia Laginha, Government Supervisor of Advertising and marketing and Social Media at Casas Bahia dad or mum firm By way of commented: “We need to increase the model’s presence in video games, which is without doubt one of the fastest-growing classes, and nothing higher than bringing Nobru to our artistic staff. He’ll actively take part in strategic communication choices on this entrance in order that we will be assertive in actions with the gamer public. Free Fireplace is without doubt one of the most downloaded video games on the planet and one of the crucial democratic ones on the market, matching our model positioning.”
RELATED: Fluxo Esports companions with Razer Gold and TNT for LBFF season
Góes added: “I needed to be a soccer participant, I ended up changing into knowledgeable Free Fireplace participant. I by no means dreamed that sooner or later I’d be a part of an organization like Casas Bahia, I don’t even have the garments for that (laughs), particularly with an necessary place as Head Inventive of Video games! I’ll be capable of give concepts and provides my opinion as somebody who’s a part of the gaming neighborhood. I’m actually excited!”
Nobru can be the model ambassador of power drink TNT, which additionally sponsors Fluxo. The organisation can be sponsored by Booyah! and Razer Gold.
Esports Insider says: Free Fireplace is a phenomenon in Brazil. Being a really accessible sport that may be performed on virtually any smartphone, influencers like Nobru have a powerful reference to many layers of the gaming neighborhood. This permits a non-endemic model like Casas Bahia to focus on this demographic, speaking with a youthful viewers in numerous financial teams.
Subscribe to ESI on YouTube