Australian organisation Chiefs Esports Club has welcomed global cosmetic brand L’Oréal Paris Males Expert as a major spouse for the remainder of 2020.
The deal is going to see L’Oréal Paris Men Pro provide its men’s tidying products to the organisation’s gamers.
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The alliance will be activated through special gifts and “special events” like tournaments involving Chiefs Esports Club’s players. A twitter update from the organisation suggests articles will also be a component.
Nick Bobir, CEO of Chiefs Esports Club, spoke for the deal in a release: “We’ve all had late night video gaming sessions and sacrificed the way we feel the next morning to obtain one more game in. L’Oréal Paris Men Expert is a best fit for gaming plus esports culture to keep us heading and feeling fresh. We’re excited to introduce such an esteemed brand to the industry plus can’t wait to see the advantage for all our fans.”
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This package isn’t L’Oreal Men Expert’s first involvement in esports, having previously sponsored China’s premier competition for Little league of Legends, the LPL. Chiefs Esports Club, alternatively, is also partnered with Miracle, HyperX, Menulog, Bond College, Red Bull, AOC, plus Mwave Australia.
Raagjeet Garg, Marketing Director with regard to L’Oréal Paris Australia, furthermore commented: “We are extremely capable to be partnering with The Chiefs in 2020 and bringing out many of their fans to L’Oréal Paris Men Expert, some sort of portfolio of skincare items designed to deliver an instant strength boost and set men on with success. Joining forces with The Chiefs is a testimony of building companies together & providing benefit for our fans and customers.”
Esports Insider says: With so many male supporters in esports, it makes overall sense for skincare plus grooming brands to invest plus partner with teams and competitions. We’re intrigued to see the articles that comes out of the alliance, as that’ll likely be the important thing to selling the brand effectively (or perhaps otherwise).
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