League of Legends world champion DAMWON Gaming has named vehicle firm Kia Motors as its naming sponsor, Ashley Kang reported yesterday.
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From 2021, DAMWON Gaming will formally turn out to be ‘DWG KIA’, in addition to introducing a brand new group brand and uniform for the upcoming LCK season.
In keeping with Kang, a DAMWON spokesperson mentioned on the settlement: “After an extended consideration course of, we’re glad [DWG] has come to a sponsorship settlement. The very fact our new sponsorship companion already has a observe document of reaching out to worldwide followers by means of esports sponsorship ought to fill the DWG KIA followers with pleasure.”
This might be KIA’s second foray into franchised LoL competitors; the corporate has been the official automotive companion of the LEC — Europe’s high LoL league — since 2019, showcasing activations like ‘Kia Participant of the Sport’, ‘Kia Cut up MVP’, and ‘Kia Crew of the Season’.
“We are going to contribute to the revitalisation of e-sports globally and actively talk with followers by means of the naming sponsorship with DAMWON Gaming,” commented Hyugho Kwon, Head of Korea Enterprise Division at Kia Motors. “Particularly, we’re aiming to advertise the younger and dynamic Kia model to e-sports followers all over the world by means of this new partnership.”
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DAMWON got here into Worlds 2020 as one of many match favourites. They exacted revenge on G2 Esports within the semi-final earlier than beating Chinese language group Suning Gaming within the ultimate. In keeping with Esports Charts, Worlds 2020 achieved a median concurrent viewership of 1,113,702.
Esports Insider says: Being the most effective group on the earth within the greatest esport on the earth definitely has its perks. Kia clearly sees esports and gaming as an avenue by means of which to entry youthful folks, as evidenced by its earlier LoL-related advertising and marketing campaigns with the LEC, Fnatic, and Rogue.
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