DreamHack Sports activities Video games, a enterprise unit of MTG that focuses of sports activities simulation titles, has appointed Roger Lodewick as CEO.
He served because the Co-CEO of DreamHack till the current shuffle befell, bringing DreamHack and ESL collectively beneath ESL Gaming.
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Lodewick’s expertise previous to DreamHack noticed him function CEO of Zoomin, CCO of Comosa, and a Senior Media Rights Gross sales Government at TEAM Advertising the place he was answerable for the sale of the UEFA Champions League and Europe League media rights.
Lodewick spoke on the change in a launch: “I’m excited to hitch DreamHack Sports activities Video games as we offer a novel mixture on this subject of esports. We’ve already confirmed to have the ability to a convert conventional sports activities manufacturers into related and significant media esports merchandise enabling each sports activities IP holders and broadcasters the chance to increase, retain and regain the younger demographics. I’m thrilled to be a part of innovating and rising the esports Sports activities Gaming business.”
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DreamHack Sports activities Video games focuses on sports activities video games, counting the European eTour, eSuperliga, eDivisie, and eAllsvenskan amongst its merchandise. These occasions had been made as “entertaining media merchandise,” utilising titles corresponding to FIFA.
Maria Redin, President and CEO of MTG, additionally commented: “I’m happy that Roger Lodewick has agreed to go up DreamHack Sports activities Video games. He brings a wealth of expertise, an enormous community in sport and a confirmed observe file of working with each conventional sports activities IPs in addition to the esports business and is due to this fact an ideal match for DreamHack Sports activities Video games.”
Esports Insider says: The modifications at MTG had been made out to be extraordinarily thrilling and optimistic but it surely’s changing into more and more clear that it was extra of a workers restructuring train. DreamHack Sports activities Video games is an fascinating enterprise unit and it appears as if Lodewick is well-equipped to supervise its development and operations.
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