Multinational retail firm H&M Netherlands and the official Netherlands FIFA esports league eDivisie have agreed on an official partnership for 2 seasons.
On account of the partnership, the style model will likely be seen at varied occasions and in quite a lot of methods all through the competitors. Furthermore, H&M will produce a high-quality video for the eDivisie group.
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H&M will likely be seen within the eDivisie, which begins on November 17th, throughout and after video games and interviews.
Branded content material, in collaboration with eDivisie gamers, will likely be produced later within the season. This content material sees the gamers reveal their ideas and methods that can make them profitable of their spare time, in addition to within the sport.
Laura Muscas, Head of Advertising and Communication at H&M Netherlands commented: “While you really feel good, you carry out higher. outfit can positively contribute to this. Partly because of this, the eDivisie and H&M are an ideal match.
“The big attain of the digital soccer league makes the eDivisie a wonderful companion for us to handle a related group. We’re very a lot wanting ahead to working with eDivisie to create interesting content material that we are able to use to encourage younger folks.”
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In Amsterdam, the H&M retailer on Leidseplein was transformed into an eDivisie surroundings, with gamers Bob van Uden and Marc Groenland, who signify FC Groningen and Fortuna Sittard, current to indicate their qualities.
The prize pool for this upcoming season of the eDivisie has doubled from final yr’s pool of €50,000 (£44,868) to €100,000 (£89,735).
Arnoud Schonis, Mission Supervisor eSports on the Eredivisie CV added: “In any collaboration, it’s important for a companion to realize the predetermined goals. I’m satisfied that along with H&M we’ll provide our group incredible content material and activations and see optimistic outcomes on the finish of this season.
Esports Insider Says: With the eDivisie rising in reputation during the last season, a sponsor as huge as H&M is bound to spice up income and permit for greater prizes for the FIFA esports group, which is one thing that EA has come below scrutiny for beforehand. It is a nice deal for either side, as H&M look to focus on a particular audience, who they consider will likely be watching the eDivisie.
