Finnish organisation ENCE has declared that it has extended its relationship with Swedish telecommunications company Telia.
The collaboration originally began in 2017 in addition to was set to expire this coming year before both parties agreed to maintain it alive through 2022.
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The Finnish organisation currently grounds rosters in Counter-Strike: Worldwide Offensive, PlayerUnknown’s Battlegrounds, StarCraft II, and League associated with Legends; it recently joined the Northern League associated with Legends Championship in which Telia is a partner.
Mika Kuusisto, CEO of ENCE, discussed the extension in a release: “Telia is one of the most long standing companions of ENCE, who have a new significant role in creating a Finnish success tale towards global heights, and also bringing gaming culture throughout Finland forward in large leaps. Signing a two-year continuation is a great milestone, which usually helps grow ENCE right now and tomorrow in an constantly evolving esports industry.”
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Alongside partnering the NLC, Telia will be running the eFutisliiga – a competition devised simply by Finnish football esports league Veikkausliiga. The telco company is always on ENCE’s roster associated with partners, which also includes Reddish Bull, Logitech G, ASUS, Wolt, noblechairs, Jimm’s, Bitfactor, and NitroCasino.
Niklas Segercrantz, Commercial Manager regarding Esports at Telia, also commented: “We at Telia have wanted to be a part of developing the Finnish competitive video gaming culture from the very beginning and enable Finland’s best in “Rise to the top” spirit. It is often the pleasure to follow ENCE’s rise ever since the beginning of our partnership. Continuing together sensed natural, we feel that jointly we can bring gaming to the even wider audience.”
Esports Insider states: After a seemingly-successful collaboration within the past three years, it’s nice to view that the parties have reconditioned for two more years. Telia’s been cementing its existence in esports as of late and this extension isn’t a huge jolt to us, but it’s still encouraging to see.
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