Perfume model Paco Rabanne has been introduced as the published accomplice for the second season of Dota 2’s EPIC League.
The deal will see ‘large-scale integration’ of Paco Rabanne’s Invictus model be carried out all through the event.
RELATED: Parimatch turns into betting accomplice of EPIC League
Paco Rabanne turns into the seventh accomplice of EPIC League, becoming a member of Chinese language agency Haval, American audio model JBL, MegaFon, EGB, and on-line bookmaker Parimatch. The promoting marketing campaign between the 2 events was created by Starcom Media Company together with ESforce Holding.
Polina Protsevskaya, Senior Digital Supervisor at Starcom Media Company, spoke on the deal: “Taking into consideration the Paco Rabanne strategic objectives and the worldwide benchmarks, we’ve got discovered an revolutionary strategy to increasing the Invictus model positioning.
“The spirit of competitors is within the model’s DNA, however the fragrance class has been poorly represented in esports till as we speak. That is why the model entered this territory and instantly grew to become a accomplice of the biggest esports event of the present Dota 2 season — EPIC League”
RELATED: Haval unveiled as automotive accomplice of EPIC League Season 2
The ultimate a part of EPIC League Season 2 is at the moment underway. Eight European and CIS groups are competing for an opportunity to be topped the season champion together with claiming a complete of $50,000 (£37,255) in prize cash.
That is the primary time since 2017 that Paco Rabanne has entered the esports business. The style home first made its debut by becoming a member of forces with French organisation Towards All Authority
Sergey Barkudaryan, Industrial Director at ESforce Holding, additionally commented on the partnership: “One of many esports business dynamic progress indicators is the curiosity of the biggest firms from fully totally different areas. We thank Paco Rabanne for his or her belief in implementing this landmark collaboration and are blissful to assist such a vivid model talk with the esports viewers”.
Esports Insider says: As some of the recognisable vogue manufacturers on this planet, Paco Rabanne getting into esports as a accomplice for one of many largest Dota 2 occasions of the 12 months is an efficient approach of getting eyeballs on the model.
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