Esports Leisure Group (EEG) has been named the official esports match supplier of NHL ice hockey organisation The New York Rangers, owned by Madison Sq. Backyard Sports activities Corp (MSG Sports activities).
As a part of the deal, EEG will function three New York Rangers-themed esports tournaments, using its Esports Gaming League model and platform.
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In keeping with the discharge, the partnership is ready to begin on July 1st.
Dan Fleeter, Vice President, Enterprise Operations, MSG Sports activities, commented: “Over the previous few years, we’ve hosted dozens of beginner esports tournaments with our esports group CLG, which have been extremely nicely obtained and we are able to’t wait to develop on this with the Rangers.
“We stay up for a protracted and mutually rewarding relationship with EEG and imagine this can be a great alternative to interact with an viewers concerned with hockey and gaming.”
Furthermore, EEG will collaborate with the crew to create video content material selling these tournaments throughout all Rangers’s digital platforms. Every match will reportedly characteristic varied prizes, together with Rangers merchandise and memorabilia.
Grant Johnson, CEO of Esports Leisure Group, mentioned: “We’re thrilled to welcome one other main skilled sports activities crew to our match platform. We stay up for working with the Rangers as they prolong their model into the quickly rising world of esports.”
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EEG has beforehand partnered with different well-known sports activities organisations, akin to Denver Broncos, LA Kings and LA Galaxy, and New England Patriots.
Magnus Leppäniemi, President of Esports at Esports Leisure Group, added: “We’re shortly changing into the trade normal match platform for skilled sports activities, as groups acknowledge the power of our platform and its capability to satisfy the demanding wants of large-scale deployments. We stay up for serving to the Rangers obtain their targets on this thrilling new enviornment.”
Esports Insider says: One other huge deal by Esports Leisure Group, whose rising portfolio continues to fill with conventional sports activities organisations, amongst different property. Primarily based on that, EEG appears to be invested in bridging these sectors by extending conventional sports activities manufacturers into esports.
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