NASDAQ-listed playing operator Esports Leisure Group has introduced a partnership with NFL franchise the Indianapolis Colts.
On account of the multi-year deal, Esports Leisure Group will function co-branded esports tournaments yearly for the NFL aspect through its Esports Gaming League platform.
RELATED: Esports Leisure Group and LA Chargers announce partnership
As well as, the corporate will leverage participant imagery inside Indianapolis Colts’s native market, while additionally working with the group to advertise the tournaments by way of digital advertising.
Grant Johnson, CEO of Esports Leisure Group, commented: “We proceed to construct on our momentum within the skilled sports activities group and are excited so as to add the Colts as our newest high tier associate.
“Esports gives a comparatively new avenue for groups to strengthen connections with their followers, and the Colts recognise how our strong match platform may also help them obtain their fan engagement targets.”
The Indianapolis Colts joins Esports Leisure Group’s lengthy record of notable conventional sports activities companions, which incorporates fellow NFL franchises the LA Chargers, New England Patriots, and the Denver Broncos.
Indianapolis Colts’s Chief Gross sales & Advertising and marketing Officer, Roger VanDerSnick, added: “The recognition of esports has soared because the begin of the pandemic, and we’re excited to work with Esports Leisure Group to function thrilling, action-packed tournaments that we imagine can be very talked-about with Colts followers and a enjoyable technique to compete in an entertaining and social atmosphere with players all through our fan base.”
RELATED: Esports Leisure Group scores partnership with Denver Broncos
In response to the discharge, Esports Gaming League’s companies embody full turnkey esports occasions, dwell broadcast manufacturing, and on-line branded tournaments.
Esports Insider says: Esports Leisure Group continues to draw partnerships with conventional sports activities golf equipment that want to supply esports companies to its followers. As esports continues to realize recognition, extra sports activities groups are utilising the sector in an effort to entice youthful demographics and develop fanbases.
ESI’s 2021 Occasions Calendar