Esports-dedicated channel ESTV has introduced a multi-year partnership with sim racing esports league the Lionheart Racing Collection.
The partnership will see Lionheart’s occasions, together with its Indycar, Speedway, and Retro collection, from the 2021 season air on ESTV. Per the deal’s phrases, a complete of 116 broadcasts will seem on the community.
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In keeping with the discharge, ESTV’s partnership is predicted to showcase Lionheart’s occasions ‘to the worldwide esports neighborhood’.
ESTV Chief Govt Officer Eric Yoon commented on the partnership in a launch: “We’re thrilled to be partnering with Lionheart Racing Collection to function IndyCar racing occasions on ESTV’s worldwide esports channel. Sim Racing fans alike can now discover round the clock esports and esports-related programming without spending a dime on ESTV channel.”
The multi-year settlement is the results of Lionheart’s profitable race broadcasts on ESTV final yr, together with the 2020 HyperX Indianapolis 500, which served as its most-viewed occasion. The three Lionheart Racing Collection occasions encompassing the rights deal are estimated to generate greater than 1.75m views in 2021.
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Lionheart Racing Collection Founder Jorge Anzaldo added: “A part of Lionheart’s plan for long run development is to proceed selling sim racing and the iRacing platform. I really really feel that sim racing’s reputation will proceed to develop over the subsequent few years. This development will finally carry Lionheart into the eSports stadium and ESTV is what is going to get us there.”
Launched in Could 2019, ESTV is a linear community devoted to offering esports programming, this consists of occasion protection and shoulder content material by all kinds of linear and OTT distribution companies. ESTV holds partnerships with the NFL Alumni Affiliation, Sony Music, and the Worldwide Esports Federation.
Esports Insider says: ESTV has spent a number of years laying the groundwork for its fast market growth, primarily specializing in numerous and worldwide distribution channels. Sim racing itself was a preferred class in 2020, and it’s doubtless this content material will proceed to carry out nicely by the brand new yr on the community.
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