Multinational organisation Gen.G Esports has established a new partnership with German specific sport clothing brand Puma.
A tweet from the organization states that the deal entails “Gen.G Korea,” the nation in which its Little league of Legends teams competes in.
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The package will see Gen.G Esports and Puma work on “new [merchandise], collaborations, and encounters.” It’s said that each of the organisation’s players and articles creators will receive Puma goods, though exact terms of the collaboration – in terms of financials and its particular duration – have not already been disclosed at the time of writing.
Puma joins the likes of Hyundai dealer Han Sung Motor unit, Benefits Cosmetics, Eastern The state of michigan University, Bumble, University regarding Kentucky, More Labs, Geekstar, DouYu, McDonald’s, Logitech H, Old Spice, SIDIZ, DESKER, and Silicon Valley Bank being a partner of the organisation.
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Last season, Puma entered esports through the deal with Cloud9 – especially focusing on the organisation’s Little league of Legends team throughout North America. Later in the year, the offer was expanded to are multiple years and include every one of Cloud9’s teams excluding Overwatch League franchise London Spitfire.
The athletic company also established deals with Wooden organisation AGO Esports and Aussie organisation ORDER in 2019.
Esports Insider says: The puma corporation now has an esports existence in North America, Europe, and even Asia – the three locations where the industry is as their most prominent. While it’s rare too excited over the package without knowing the exact terms, it’s an indication that such deals with athletic brands have become the norm in esports.
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