The Global Esports Federation has announced an ideal partnership with Japanese international marketing company Dentsu.
The alliance was made in an effort to “promote the global development and regarding esports,” according to the release.
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The partnership will result in the introduction of marketing programs and esports events. In collaboration using the Japan esports Union (JeSU), Dentsu will work with sport publishers, commercial partners, plus international organisations to “elevate the credibility, legitimacy, plus prestige for esports.”
The federation possesses announced a slew of offers in the past couple of months, establishing an organized partnership with Organización Deportiva Suramericana (ODESUR) for South America, the Commonwealth Games Federation, and the two the World Taekwondo and the World Tennis Federation.
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Chris Chan, President of Global Esports Federation, spoke on the partnership in a very release: “We are sure that this strategic partnership will certainly strengthen the future prospects on the GEF, expanding the crucial work that the team has received. We look to Dentsu for expertise to bring together the most effective of esports and sport activity, further fulfilling our mission to raise esports and the world’s esports ecosystem.”
Esports Insider says: Backed by Tencent, the Global Esports Federation obviously has some pull when it comes to coping with the likes of Dentsu in an effort to build partnerships. While we’re however to see what the federation may actively do to improve esports, it’s clearly setting alone up for some big movements.