French esports firm Hurrah has launched what describes as the “first marketing and sales communications team” dedicated to the industry, Hurrah.group.
Hurrah.group will house production business Hurrah.studio, media-buying business Hurrah.media, and advertising firm business Hurrah.agency.
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Mathieu Lacrouts, BOSS of Hurrah.group, spoken on the venture in a launch: “We’ve always been committed to developing ads that we’d need as fans. Over the years, most of us realised it takes more than a company to bring coherent work alive. Brands sometimes require a full end-to-end solution, where every person involved—from conception to creation, and eventually to media, are usually passionate gamers who are furthermore focused on their unique area of expertise. That is definitely what we offer with Hurrah.group.”
Hurrah launched in 2015 while co-founders Angela Natividad and Mathieu Lacrouts “recognised a gap searching for quality esports advertising.” A release explains that will their understanding has developed over time, with the realisation that “high-performing media buying” and good quality production were needed throughout esports.
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Varick Loyer, Co-founder of Hurrah.studio, included “Expert pods designed to optimize in their unique corners, although monitoring how the mainstream and entertainment sectors are evolving, is a must for brands and agencies who wish to make benchmark work in this sector. You don’t need to work within the full Hurrah.group spectrum if you don’t want to, so clients have the option of flexibility without conflict—a solution that brings more to esports, and that helps other stakeholders, including agencies, create amazing things.”
Loyer, a former producer for Louis Vuitton, joined Hurrah in March to lead its newly-formed production house, Hurrah.studio. It was described as an effort to “elevate production standards for content in esports and gaming.”
Esports Insider says: Hurrah seemingly have a very good understanding of what’s needed in this particular area of esports and ensuring that it has all bases covered is apparently a smart move. The work that’s produced always speaks for itself and we’re excited to see what Hurrah.group delivers with its end-to-end offering.
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