OverActive Media‘s Spanish esports model MAD Lions has introduced a multi-year partnership with worldwide parcel service supplier GLS Spain.
On account of the settlement, GLS Spain has develop into the official logistics accomplice of MAD Lions’ League of Legends groups for its 2021 and 2022 seasons.
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In line with the discharge, GLS Spain turns into the primary logistics firm to accomplice with a Spanish esports organisation. OverActive Media confirmed to Esports Insider that the partnership will apply to Mad Lions’ LEC and Academy group.
Luis Doncel, Common Supervisor Iberia at GLS, commented: “We’re happy to announce this partnership, that we consider will enable us to construct ties with an excellent Spanish group and its avid fanbase.
“By this collaboration, we’ve got the chance to interact a extremely dynamic group and to help a number one and modern trade.”
GLS Spain joins MAD Lions’ rising record of companions, which incorporates the likes of peripherals agency Razer, audio model EPOS, and sportswear agency Kappa.
Jorge Schnura, Co-Founder and President of the MAD Lions, added: “Our frequent aim is to grant our followers genuine experiences that carry them nearer to our gamers. With the help of a accomplice like GLS, we will higher serve our gaming group and considerably assist our latest accomplice acquire extra visibility for his or her model.”
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MAD Lions are at the moment competing within the 2021 LEC Spring Break up Playoffs after ending third within the common season. In the meantime, MAD Lions Madrid, the group’s academy roster, positioned seventh within the SuperLiga 2021 Spring Season.
Esports Insider says: In 2021, OverActive Media has checked out bolstering its esports entities, whether or not that be by way of the event of a brand new 7,000 seat enviornment for its Name of Obligation and Overwatch franchise, or securing a spread of partnerships. MAD Lions’ take care of GLS Spain is an ideal instance of how its European esports model has continued to develop at a regional stage while additionally increasing its attraction globally.
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