OverActive Media‘s Spanish esports model MAD Lions has partnered with the Spanish car producer SEAT for all the organisation’s League of Legends groups.
In keeping with the discharge, the partnership will embody broad-range promoting, in-person and digital activations, and unique content material creation.
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Jorge Schnura, Co-founder and President of MAD Lions, spoke on the partnership in a launch: “Partnering with a model like SEAT is an extremely essential milestone for our model and for our enterprise as a complete. SEAT understands younger audiences, and we’re delighted to come back collectively to create genuine collaborations for our followers in Spain and all over the world.”
The deal makes SEAT the primary automobile sponsor in OverActive’s historical past. Allegedly, the car firm has the youngest common shopper base in Spain amongst automobile manufacturers.
Cristian Calvo, Advertising and marketing Director of SEAT Spain, added: “All through its historical past, SEAT has all the time responded to the wants of its shoppers and has identified how one can be aligned with their tastes and tendencies. Exploring the esports business is difficult and, on the similar time, one thing we actually need to do.
“Alongside SEAT, esports followers may have entry to a number of experiences and unique content material, and we’re satisfied that this relationship shall be an actual success.”
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Calvo added: “We’re proud to enter the esports territory with MAD Lions. Lately, SEAT has positioned itself because the mobility resolution of alternative for younger individuals. When the time comes when these followers want a mobility associate, we would like their resolution to be SEAT.
Esports Insider says: MAD Lions is on fireplace relating to partnerships. Securing such a powerful cope with a automobile firm is an achievement itself. Furthermore, it’s obvious that the organisation is pushing for the event of esports within the area.
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