Hong Kong-based organisation Nova Esports has expanded into Indian through the establishment of a combined team with GodLike Esports.
Through the deal, Volkswagen GodLike will compete within Tencent’s PUBG Mobile having an Indian roster.
RELATED: Nova Esports enters partnership with BBIN
To Yeung, using PUBG Mobile to help encourage esports growth in India is just smart. The organization is no stranger in order to mobile esports, and the chance for growth is huge. Because of the game’s low specification prerequisites, more people are able to have fun with, and the game is affecting culture in ways that exceed esports. Cafes and eating places are even promoting the PUBG theme. The title has become a social landmark.
Anthony “AY” Yeung, CEO of Volkswagen Esports, spoke on the thinking behind the deal in an statement: “PUBG Mobile is currently well-known in the gaming section of Indian. It has surpassed other games regarding popularity and revenue to make a place for itself in Indian native pop culture. Even individuals who have not played the game could have seen and heard about that through various social media memes and posts.”
RELATED: PUBG Mobile Expert League South Asia mixtures things up with Mountain Dew
Nova Esports has many goals it hopes to obtain through its new Volkswagen GodLike brand, namely following in global PUBG Portable competitions, turning its participants into public figures, getting other organisations to the Indian native esports market, and building “high quality content for the group.”
Esports Insider says: The collaborative energy to help push PUBG Portable esports in the spotlight in Of india is smart. India is said in order to contain 50 percent with the 32 million user base associated with PUBG Lite, and it makes impression for an organisation like Volkswagen Esports to capitalise in the game’s popularity through neighborhood and global movements likewise.
Follow ESI upon Instagram