French top-flight soccer membership Olympique de Marseille has introduced its first steps in esports by way of a collaboration with Grizi Esport, a French organisation shaped and owned by world-class footballer Antoine Griezmann alongside his brother Théo Griezmann.
For the upcoming 2020/2021 season, two new gamers will signify Marseille in the course of the varied worldwide and nationwide competitions for the upcoming new season of the FIFA World Collection.
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OM, partnered with Grizi Esport, will even compete in France’s home esports league, the eLigue1, organised by EA Sports activities and the French Soccer League.
The collaboration permits OM to organise on-line and in-person activations with its supporters in Marseille, France and world wide, but additionally to achieve an ever wider viewers.
Hervé Philippe, OM’s Chief of Advertising and marketing & Media commented: “We’re pleased to take this primary step into the world of digital sport by way of this partnership with the Grizi Esport construction, based by the Griezmann brothers.
“This will likely be a possibility for Olympique de Marseille to raised perceive this new enterprise and to achieve an ever youthful and related viewers.”
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Past the aggressive features of the competitors, the collaboration between the 2 will assist OM join with gaming followers and deal with the native esports scene round on-line or bodily occasions at their stadium, the Orange Vélodrome.
Final month, Grizi Esport signed former FIFA eWorld Cup semi-finalist Fouad “Rafsou” Fares, who represented Olympique Lyonnais in final yr’s version of the eLigue1, ending within the prime eight.
Théo Griezmann, Grizi Esport’s CEO, added: “It’s a enormous honour to be related to such a prestigious membership like OM. As an OM fan, this information is all of the extra lovely.
“We’ll attempt to carry the colors of Grizi Esport and OM within the varied competitions to come back with two extraordinarily proficient gamers who’ve already carried out on the French and worldwide scene.”
Alongside Rafsou, additionally competing for OM will likely be Amine “Mino7x” Boughanmi, who received final yr’s version of the eLigue1, representing AS Saint-Étienne.
Esports Insider says: This can be a enormous deal for French FIFA esports followers, as two of one of the best French gamers will collaborate with Olympique de Marseille, who’re getting into esports correctly for the primary time. This collaboration reveals that OM means enterprise and they’ll actually turn out to be one of many favourites to win the eLigue1 within the upcoming season.