Polish bookmaker STS has introduced the launch of a brand new esports-focused marketing campaign coinciding with Counter-Strike: International Offensive (CS:GO) event IEM Katowice 2021.
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The marketing campaign, entitled ‘Your world. Your win,’ is claimed to signify ‘new model positioning’ in esports for STS, in keeping with a launch. It will see a mixture of each digital and bodily promoting, with an array of choices for followers designed particularly for IEM Katowice.
STS can even leverage skilled gamers and influencers comparable to Polish CS:GO participant Wiktor ‘TaZ’ Wojtas and former shoutcaster Henry ‘HenryG Greer.
STS Advertising Director Paweł Rabantek commented in a launch: “Because the chief within the Polish bookmaking market, STS has been investing closely in esports for years. By launching the marketing campaign throughout the IEM we will present how necessary the occasion is to Polish followers and the model itself. We needed to be sure that we might really feel the environment of esports in Katowice, although the event is held with out an viewers.”
The bookmaker has been actively concerned in skilled gaming for a number of years, sponsoring a number of organisations and gamers along with the esports choices on its platform. This consists of sponsorship agreements with Polish esports groups comparable to x-kom AGO and devils.one, in addition to Polish CS:GO participant Paweł ‘harmless’ Mocek.
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STS helps wagering on a wide range of esports titles, together with League of Legends, Name of Obligation, Rainbow Six, Dota 2, and StarCraft 2.
Esports Insider says: The choice to launch an esports-dedicated marketing campaign round IEM Katowice, some of the notable competitions within the house, reveals a robust dedication from STS to the sector. Poland is a budding scorching spot for aggressive gaming with a passionate fanbase behind it, as such we count on to see this development of respectable bookmakers getting concerned in esports to proceed since these in cost see the quantity and depth of followers.
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