Following the launch of its new Marvel Retro assortment, Crew Liquid has introduced the renewal of its partnership with Marvel Leisure till 2022.
In accordance with the esports organisation, the settlement will embrace launching new unique merchandise and collaborative content material, with plans in place to drop yet one more piece of Marvel attire earlier than the tip of the 12 months.
RELATED: Crew Liquid enters strategic partnership with Marvel Leisure
Steve Arhancet, Co-CEO and Proprietor of Crew Liquid commented: “We’re excited to proceed our team-up with Marvel. Each of our manufacturers are constructed round compelling narratives: heroes, rivalries, triumph and even, overcoming hardships. There’s so many extra tales for us to inform collectively via customized attire, authentic content material and different fan choices.”
Crew Liquid’s League of Legends staff debuted the partnership again in 2019 at Rift Rivals: North America vs Europe, donning Captain America-inspired jerseys that displayed each the Crew Liquid and Avengers brand.
RELATED: Chiefs Esports Membership enters two-year partnership with Marvel
The partnership was Marvel’s first within the esports area – and one of many first leisure model activations in esports. The collaboration has seen the discharge of attire starting from X-Males to Spider-Man to Black Widow.
Since Marvel’s first enterprise into esports with Crew Liquid, they’ve since partnered with Australian organisation Chiefs Esports Membership, and just lately teamed up with ESL to host esports occasions on the discharge of Marvel Tremendous Warfare.
Esports Insider Says: The partnership between Crew Liquid and Marvel Leisure has been a well-executed collaboration, as proven by the renewal. Marvel appears to be snug extending their keep in esports with the organisation as the corporate paves the way in which for entertainment-based partnerships within the trade.