Esports organisation Workforce Liquid has signed Dutch DJ and music producer Ruben de Ronde as its newest model ambassador.
Workforce Liquid beforehand collaborated with de Ronde throughout Liquid+’s launch stream in January this yr.
RELATED: Workforce Liquid proclaims multi-year cope with IMC
de Ronde turns into the second high-profile celeb to affix forces with Workforce Liquid as a model ambassador in 2021, becoming a member of former WNBA champion Aerial Powers, who was introduced in January.
Furthermore, the appointment marks a continuation of Workforce Liquid’s different music-related collaborations. These included partnerships with EDM music label Armada Music and pop-rock band Anamanaguchi.
Concerning the announcement, de Ronde instructed Esports Insider: “Being an lively gamer and follower of a number of streamers, I observed whereas hanging out in Twitch chats that there have been usually folks that recognised my identify. They gave the impression to be stunned that I’ve such a ardour for gaming, and being a part of gaming communities. That made me realise that the esports and gaming communities have a large overlap with music followers, particularly within the style that I produce and DJ.”
RELATED: Workforce Liquid strikes partnership with Bud Gentle
Regardless of solely being in April, Workforce Liquid has been pretty busy following the launch of Liquid+. As of this writing, the organisation has secured partnerships with IMC, Bud Gentle and Naruto, amongst others.
“I’ve been a TL fan for some time, and admire the mixture of a aggressive environment with a family-feel.” de Runde added. “I’m wanting ahead to creating extra musical content material with Workforce Liquid and introducing extra folks to the Workforce Liquid model.”
Esports Insider says: Contemplating Ruben de Ronde has beforehand collaborated with Workforce Liquid, it’s no shock to see the DJ and organisation develop on its already current relationship. It’ll be attention-grabbing to see precisely what musical content material de Ronde will launch with Workforce Liquid.
Signal as much as our ESI Dispatch E-newsletter