Multinational organisation Team Liquid has extended its distinctive streaming partnership with Oriental platform HUYA through 2022.
As part of the extendable, new faces from underneath the Team Liquid banner can stream for the first time on the program.
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The deal among Team Liquid and HUYA was first forged in 06 last year, resulting in the organisation’s League of Tales, Counter-Strike: Global Offensive, Apex Legends, Hearthstone, and PlayerUnknown’s Battlegrounds players broadcasting their game play on the platform. It’s declared that 22 players and information creators from Team The liquid are involved in the renewed arrangement.
Mike Milanov, COO of Team Liquid, talked on the extension in a launch: “HUYA continues to be a critical companion in Team Liquid’s growth within China. The larger team has not only aided us navigate the region’s competitive streaming market, yet make a real impact with a brand new audience. We look forward to the following chapter of our collaboration plus producing more memorable information and experiences for this broadening fan base.”
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HUYA has had on more Western clubs and competitions in the past 12 months, entering a multi-year cope with European organisation Team Magic formula last month and establishing a new broadcasting deal with Riot Online games for the LCS and LEC in January.
Ziyang (Peter) Zhao, Vice President regarding HUYA, added: “We are extremely glad to renew our relationship and continue to work with Workforce Liquid. Through HUYA Workforce Liquid can continue providing streams to Chinese visitors and different cultures can fulfill and communicate.”
Esports Insider says: Workforce Liquid’s first year in HUYA was definitely profitable, and in keeping with HUYA’s technique to bring more Western numbers over onto the platform, this particular extension makes a lot of perception in terms of bridging the hole.
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