Australian esports organisation The Chiefs Esports Membership has welcomed Ben Dixon, Co-founder and CEO of the influencer platform Vello, as the most recent addition to its Board of Administrators.
Based on the discharge, the organisation’s Board of Administrators was assembled by The Chiefs’ father or mother firm ICON Esports to place collectively ‘a robust management with intensive expertise in a variety of enterprise fields together with fintech, funding banking, social media, influencer advertising and conventional sports activities’.
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“I’m proud to simply accept the appointment to the board of ICON,” mentioned Ben Dixon, CEO of Vello. “Ever for the reason that group stuffed me in on the world of gaming and esports I’ve develop into fascinated with the alternatives accessible within the house. With my expertise as a participant, coach, enterprise practices and coping with media — I’m assured I might help drive all areas of the enterprise to attain the deep ambition the ICON group has in thoughts.”
Within the function of Vello’s CEO, Dixon claims to concentrate on taking actions to reinforce the corporate’s acceleration to market. He’s a former Australian Soccer League participant and beforehand labored as an analyst, boundary commentator and media host at Fox Sports activities.
Nick Bobir, CEO of ICON added: “We’re very excited to convey Ben on board. He brings a lot expertise to the desk and a ton of power that may assist lead us by way of our upcoming e-commerce enterprise, in addition to his first-hand information of influencer advertising and conventional media. It’s nice to share the eagerness with somebody simply as excited as we’re for the long run. We look ahead to persevering with to develop as an organization this 12 months.”
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ICON Esports has lately acquired a $2.15m AUD (~£1.2m) funding from Australian fee processor SQID Applied sciences Restricted to additional increase the organisation’s business and enterprise actions throughout its community in 2021, which incorporates The Chiefs Esports Membership.
Esports Insider says: Ben Dixon’s advertising and media information is actually a priceless addition to ICON’s skilled management, as the corporate seems to be to development and enlargement in 2021.
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