UK-focused college esports organiser The NUEL has introduced the institution of a partnership with clothes model Levi’s.
The deal will see Levi’s function a most important sponsor of The NUEL’s upcoming Winter 2020 season.
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To activate the partnership, Levi’s branding shall be displayed on The NUEL’s web site, social media channels, and broadcasts. There’s additionally the potential for “additional collaborations” all through the season, although they’ve been not been detailed on the time of writing.
Josh Williams, Founder and Managing Director of The NUEL, spoke on the deal in a launch: “That is fairly a watershed second in some ways. Partnerships like it will solely assist elevate college esports additional, and we’re delighted to have the chance to work with Levi’s.”
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On the time of writing, Levi’s is displayed alongside Twitch Pupil on The NUEL’s web site. Earlier this yr, the college esports organiser partnered with Amazon to launch Amazon College Esports within the UK, Spain, and Italy.
Levi’s launched the ‘Esports Collective supported by Levi’s’ in July, in an effort to carry the esports group collectively and “give them a voice.” On the similar time, it entered a cope with Prime League, the official League of Legends competitors for the DACH area.
Esports Insider says: The NUEL has achieved an awesome job in bringing in main firms comparable to Amazon and Levi’s to help its trigger, elevating the state of esports in universities throughout the UK. We’re intrigued to see any further activations that will come from this collaboration.
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