Fantasy sports activities and esports proposition (prop) betting platform ThriveFantasy has introduced a strategic partnership with North American esports organisation Envy Gaming.
The partnership is ThriveFantasy’s first collaboration with an esports organisation and can see the agency named because the ‘Official Every day Fantasy Esports Platform’ for Workforce Envy.
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Envy Gaming plans to leverage ThriveFantasy to energy all the organisation’s day by day fantasy choices.
The multi-year settlement will embody cross-branding and promotion throughout Envy’s groups all through completely different esports, together with CS:GO, Rocket League, VALORANT and Halo.
ThriveFantasy will supply a 360-degree second-screen engagement platform for followers streaming Envy matches – in addition to a Discord bot that engages on Envy’s Discord channel to teach new prospects on prop betting. The bot can even present dwell updates to in-game stats each 30 seconds
Adam Rymer, the CEO of Envy Gaming, commented: “We all know gaming followers crave interactive experiences that may deliver them nearer to their favorite gamers and groups – and that’s precisely what ThriveFantasy is powering with their give attention to a fantasy esports ecosystem and prop betting.”
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In line with the corporate, ThriveFantasy’s esports vertical, which the agency shifted focus to because of the COVID-19 pandemic – has grown 140 p.c within the final six months, highlighting the sudden progress in reputation of fantasy esports merchandise. ThriveFantasy additionally plans to combine Twitch extensions within the close to future for its esports prop betting choices.
Adam Weinstein, Founder and CEO of ThriveFantasy added: “Workforce Envy is the proper associate for ThriveFantasy. Not solely has Envy confirmed themselves as winners with a number of championships throughout main gaming titles, however they’ve one of the loyal and passionate fanbases in North America.
“We look ahead to pushing additional into esports and changing into the go-to fantasy platform for the esports group with nice crew companions like Envy.”
Esports Insider Says: First launched in April 2018 for mainstream sports activities such because the NFL, NBA, and MLB, ThriveFantasy’s dip into esports begins with Envy Gaming – a fantasy alternative for the North American market. Workforce Envy has been round for over a decade, and a strategic partnership with one of many cornerstones of the NA esports market is bound to spice up the recognition of its prop esports betting service.
