ESL has introduced that German brewery Warsteiner will likely be an official associate of this month’s on-line ESL One Cologne occasion, and can host a contest for musicians and bands.
The Warsteiner Music Contest, additionally held in collaboration with Enter Information, will see a panel of judges select from submitted songs and play them throughout the competitors.
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Stephan Schroeder, SVP International Model Partnerships EMEA for ESL, commented in a launch: “We’re excited to as soon as once more be partnering with Warsteiner. Persevering with our long-standing, profitable partnership, we now introduce a brand new and thrilling phase with the Warsteiner Music Contest, including on to an already thrilling competitors for the viewers with ESL One Cologne and enriching the fan-experience and creating a completely new level of attraction.”
Panelists from the three corporations will decide 5 songs to play throughout the ESL One Cologne broadcasts, with one tune in the end chosen because the winner. That tune will likely be included on the ESL One Cologne soundtrack by Enter Information.
ESL One Cologne 2020 has 12 high Counter-Strike: International Offensive groups vying for a $500,000 (£383,000) prize pool. ESL expects to internet 70 million whole viewers over the course of the competitors, which runs from August 18-30th.
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Warsteiner and ESL first partnered for the German ESL Meisterschaft in 2017 and have remained aligned since, signing a three-year nationwide settlement for German occasions in 2018. The beer model sponsored a music present on the reside ESL One Cologne 2019 occasion, and sees this contest as an evolution of that method for this 12 months’s online-only competitors.
Nadja Gaertner, Head of Music and Way of life Sponsoring at Warsteiner, added: “We’re comfortable that our profitable cooperation with ESL is creating even additional. The Music Contest is combining two extraordinarily emotionalising subjects: gaming and music.”
Esports Insider says: That is an attention-grabbing branded ingredient of a serious streaming occasion, and has the potential to introduce an up-and-coming artist to a big, engaged viewers.
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