Simulation racing occasion organiser World Professional Racing (WPR) has named French esports tv channel ES1 as its French broadcasting companion.
The partnership will see the channel broadcast a spread of sim racing occasions and championship set to happen within the coming months.
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ES1 turns into the most recent broadcast companion of WPR, becoming a member of the likes of Motorsport.television and sports activities department of Maltese tv community, TVM Sports activities.
Justin Mifsud, CEO of World Professional Racing, commented on the partnership: “That is one other milestone for WPR with ES1 becoming a member of our listing of companions together with ESTV our unique OTT companion, motorsport.television, The Race and TVM Sport. We’ve been pushing sim racing on OTT and TV platforms since final yr and the power we achieved in viewership is superb. Our viewership is unfold internationally and this implies extra publicity to the model and the sim racing scene usually.”
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This partnership is the second deal ES1 has entered in 2021. In April, France’s first TV channel devoted to esports inked a cope with skilled soccer league Ligue 1 Uber Eats, turning into the official broadcaster for the 2021 eLigue 1 season.
Nicolas Gicquel, Head of Packages at ES1, additionally spoke on the deal: “This partnership with WPR is an ideal demonstration of how esports is getting increasingly more mainstream, reaching a bigger viewers. ES1 is admittedly proud to be the official TV broadcaster of the World Professional Racing competitions for all of the French-speaking nations who will uncover these high-quality occasions”
Esports Insider says: Contemplating the massive ranges of publicity sim racing continues to obtain, it’s no shock to see ES1 taking an curiosity in broadcasting the esport on its channel. For WPR, the deal marks one other stable addition to its rising portfolio of media companions.
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