British polling and information firm YouGov has enhanced its World Fan Profiles instrument so properties, sponsors and rights holders can monitor fan sentiment and attitudes in esports.
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The brand new YouGov World Fan Profiles provides a view of fanbases across the world, offering information throughout 200 leagues, 50 occasions, 45+ recreation titles and a couple of,000 groups in sport and esports. Subscribers can create side-by-side comparisons of particular person recreation titles, leagues, occasions, tournaments, and staff fanbases.
It is designed to assist properties, sponsors and rights holders determine the scale of their fanbases, who their followers are, how followers devour content material and the way they align with the 1000’s of manufacturers and viewers tendencies YouGov tracks.
World Fan Profiles is constructed upon greater than 300,000 interviews per yr collected on a steady foundation. It offers a view of the scale, attitudes and behaviours of fanbases in 32 key esports markets together with the US, China, India, Brazil, Germany, South Korea and Malaysia.
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Because it is linked to YouGov’s complete client information, subscribers can join information throughout sports activities and esports with core demographics, media consumption, model desire, curiosity, following, viewing and consciousness. It’s an extension to YouGov’s linked information options and is complementary to YouGov SportsIndex.
Nicole Pike, YouGov’s World Sector Head of Esports & Gaming mentioned on the brand new product: “Esports is such a worthwhile and fast-developing trade that properties, companions and rights holders should have correct and always-on information at their fingertips. Sponsors are getting extra refined about how and the place they select to put money into the area, and YouGov World Fan Profiles is the most complete, in-depth and worthwhile dataset available in the market. This instrument represents an essential step in shifting the dialog away from generic ‘esports followers’, and towards a extra nuanced view of the distinct fan bases inside this rising area.”
Esports Insider says: No information firm in esports is doing fairly the identical as YouGov, with the kind of information the corporate gathers and analyses. It appears apparent that the corporate is about to make use of its huge assets for the trade’s betterment; correct, easy-to-interpret information is nice for all concerned.
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