EsportEye
  • Home
  • Reviews
  • News
  • PC
  • PS4
  • Xbox One
No Result
View All Result
  • Home
  • Reviews
  • News
  • PC
  • PS4
  • Xbox One
No Result
View All Result
EsportEye
No Result
View All Result
YouGov introduces game-changing data platform to esports

Brazilian company Final Level raises £1.14m

Team Liquid strikes partnership with Bud Light

Home Commercial

YouGov introduces game-changing data platform to esports

admin by admin
February 17, 2021
in Commercial, Editors Picks, Esports data, Gambling, Games, Investments, Latest News, Legal, M&A, Markets, Media Rights, UK, YouGov data, YouGov esports, YouGov Sport
4 min read
0 0
0
0
SHARES
5
VIEWS
Share on FacebookShare on Twitter


British polling and information firm YouGov has enhanced its World Fan Profiles instrument so properties, sponsors and rights holders can monitor fan sentiment and attitudes in esports.

YouGov
Credit score: YouGov

RELATED: YouGov hires Nicole Pike as esports and gaming lead

The brand new YouGov World Fan Profiles provides a view of fanbases across the world, offering information throughout 200 leagues, 50 occasions, 45+ recreation titles and a couple of,000 groups in sport and esports. Subscribers can create side-by-side comparisons of particular person recreation titles, leagues, occasions, tournaments, and staff fanbases. 

It is designed to assist properties, sponsors and rights holders determine the scale of their fanbases, who their followers are, how followers devour content material and the way they align with the 1000’s of manufacturers and viewers tendencies YouGov tracks.

YouGov data
Pictured: YouGov information point out the place among the world’s hottest groups, corresponding to G2 Esports and Cloud 9, are hottest. Credit score: YouGov

World Fan Profiles is constructed upon greater than 300,000 interviews per yr collected on a steady foundation. It offers a view of the scale, attitudes and behaviours of fanbases in 32 key esports markets together with the US, China, India, Brazil, Germany, South Korea and Malaysia. 

RELATED: YouGov report: 37 % of UK shoppers are ‘conversant in esports’

Because it is linked to YouGov’s complete client information, subscribers can join information throughout sports activities and esports with core demographics, media consumption, model desire, curiosity, following, viewing and consciousness. It’s an extension to YouGov’s linked information options and is complementary to YouGov SportsIndex.

Pictured: Garena Free Fireplace’s esports viewers damaged down by age, gender, and nationality. Credit score: YouGov

Nicole Pike, YouGov’s World Sector Head of Esports & Gaming mentioned on the brand new product: “Esports is such a worthwhile and fast-developing trade that properties, companions and rights holders should have correct and always-on information at their fingertips. Sponsors are getting extra refined about how and the place they select to put money into the area, and YouGov World Fan Profiles is the most complete, in-depth and worthwhile dataset available in the market. This instrument represents an essential step in shifting the dialog away from generic ‘esports followers’, and towards a extra nuanced view of the distinct fan bases inside this rising area.”

Esports Insider says: No information firm in esports is doing fairly the identical as YouGov, with the kind of information the corporate gathers and analyses. It appears apparent that the corporate is about to make use of its huge assets for the trade’s betterment; correct, easy-to-interpret information is nice for all concerned. 

Signal as much as our ESI Dispatch Publication



Tags: CommercialEditors PicksGamblingGamesInvestmentsLatest NewsLegalM&AMarketsMedia RightsUK
Previous Post

Brazilian company Final Level raises £1.14m

Next Post

Team Liquid strikes partnership with Bud Light

admin

admin

Related Posts

The Chiefs Esports Club welcomes Ben Dixon to its Board of Directors

The Chiefs Esports Club welcomes Ben Dixon to its Board of Directors

by admin
2 days ago
0

Australian esports organisation The Chiefs Esports Membership has welcomed Ben Dixon, Co-founder and CEO of the influencer platform Vello, as the most recent addition...

EVOS Esports join forces with Hepmil Creators’ Network

EVOS Esports join forces with Hepmil Creators’ Network

by admin
2 days ago
0

Southeast Asian esports organisation EVOS Esports has introduced an unique partnership with creator company Hepmil Creators’ Community (HCN) for the Indonesia market. As part...

EA Sports announces ‘The Yard’ invitational tournament

EA Sports announces ‘The Yard’ invitational tournament

by admin
3 days ago
0

EA Sports activities has introduced an invitational occasion for its Madden NFL online game collection.  The EA Sports activities Madden NFL ‘The Yard’ Invitational will see...

CTRL strikes nationwide deal with The Vitamin Shoppe

CTRL strikes nationwide deal with The Vitamin Shoppe

by admin
4 days ago
0

Meal alternative startup CTRL has introduced a nationwide retail take care of The Vitamin Shoppe, establishing a presence in over 750 areas. The deal...

LCS unveils Blood Centers of America partnership

LCS unveils Blood Centers of America partnership

by admin
5 days ago
0

North American League of Legends competitors the League Championship Collection (LCS) has entered right into a partnership with Blood Facilities of America (BCA). The...

CLG Red names Logitech G as peripherals partner

CLG Red names Logitech G as peripherals partner

by admin
6 days ago
0

CLG Purple, the feminine esports division of North American organisation CLG, has introduced a multi-year partnership with peripherals agency Logitech G Because of the...

Next Post
Team Liquid strikes partnership with Bud Light

Team Liquid strikes partnership with Bud Light

NODWIN Gaming MD on the rise of PC esports in India

NODWIN Gaming MD on the rise of PC esports in India

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

TOP GAMES

  • How do you make Fortnite fair?  AimAssist Unfair!?

    How do you make Fortnite fair? AimAssist Unfair!?

    0 shares
    Share 0 Tweet 0
  • Free Arctic Warfare Caitlyn skin (US Only!) in November 2011 Issue of PC Gamer Magazine; Dominion Release Date Rumor

    0 shares
    Share 0 Tweet 0
  • Martin ‘Deficio’ Lynge joins Misfits Gaming Europe as Director

    0 shares
    Share 0 Tweet 0
  • Call of Duty Modern Warfare update: Warzone Season 4 slow download speeds!? 200kbps Blizzard

    0 shares
    Share 0 Tweet 0
  • Sonic Forces gets our hopes up with first ‘classic Sonic’ gameplay

    0 shares
    Share 0 Tweet 0
Facebook Twitch Youtube

About Us

EsportEye is the newest news site for esports in games. Keeping an eye out for latest events, controversies and updates.

Categories

  • 2021 VALORANT Invitational Complexity
  • Aaron Jones
  • Activision Blizzard
  • Adam Hobbs
  • Adebayo Akinfenwa
  • adidas
  • adidas BOOST
  • Africa
  • AI Technology
  • aim lab
  • Akinfenwa
  • Amir Mirzaee
  • Analytics
  • Andbox
  • Andrea Intiso
  • Anthony Alfredo
  • Antoine Griezmann
  • Apex Legends
  • Arena of Valor viewership
  • Asia
  • Astralis
  • Astralis Group
  • ASUS ROG
  • ASUS ROG India
  • audi
  • Australia esports
  • Average concurrent viewers
  • Average minute audience
  • Barclays
  • Battle Royale
  • Bayes Esports
  • Bayesian
  • BBC
  • BBC Sport
  • Beasley Esports
  • BEDEX
  • Belong
  • Bernhard Mogk
  • BF Goodrich
  • Bio-Synergy
  • Birmingham City University
  • BITKRAFT Esports Ventures
  • BITKRAFT investment
  • BITKRAFT Ventures
  • Black Widow
  • BLAST Premier Championship
  • BLAST Premier Fall
  • BLAST Premier groups
  • BLAST Premier Spring
  • Blast Premier viewership
  • BLAST Pro Series
  • BLAST world final
  • Bob van Uden
  • Bond University
  • Brands
  • Bristol esports
  • Call of Duty League CDL
  • Captain America
  • Car companies esports
  • CBlol
  • CBLOL 2021
  • CDL
  • Charity Esports
  • Chartered Management Institute
  • Chief Revenue Officer
  • Chiefs Esports Club
  • Chris Overholt
  • CMI
  • Code Red
  • Collectible Card Games
  • Collegiate Rocket League
  • Collegiate StarLeague
  • Commercial
  • Commonwealth Games Federation
  • Competitive FIFA
  • complexity
  • compLexity Gaming
  • copenhagen
  • Counter Logic Gaming
  • Counter-Strike: Global Offensive
  • COVID Esports
  • Crown Esports Nutrition
  • Crown Sport Nutrition
  • CS:GO
  • CSGO
  • CTRL
  • Currys PC World
  • Cyberport
  • Dallas Cowboys
  • Damwon Gaming
  • DarkZero
  • David Beckham
  • DELF
  • Digital Entertainment Leadership Forum
  • Dignitas
  • Dion Waiters
  • Discord
  • Dota 2
  • Dragon Ball Z
  • DreamHack Sports Games
  • Drone Racing League
  • DYVIP
  • EA
  • EA Sports
  • EA Sports FIFA
  • eChampions League
  • Editors Picks
  • eDivisie
  • eFootball PES
  • eLigue1
  • Envy Gaming
  • Epic Esports Events
  • Epic Games
  • epulze
  • eredivisie
  • ESI Announcements
  • ESI Digest
  • ESI Focus
  • ESI Insight
  • ESL
  • ESL Gaming
  • ESL One Cologne
  • ESL One Mumbai
  • Esports
  • Esports apparel
  • Esports arena
  • Esports bubble
  • Esports data
  • Esports franchising
  • Esports gaming investment
  • esports industry
  • Esports Management
  • esports partnerships
  • Esports Performance
  • Esports statistics
  • Esports value
  • Esports viewership January 2021
  • Europe
  • Events
  • Evil Geniuses
  • EVOS Esports
  • ExpressVPN
  • F1 esports
  • FATE Esports
  • FaZe Censor
  • FaZe Clan
  • Features
  • Ferrari
  • FGC
  • FIFA
  • FIFA 20
  • FIFA 21
  • FIFA esports
  • Final Level
  • FlaEsports
  • Flamengo
  • Flamengo Esports
  • Fnatic
  • football
  • Fortnite
  • Fortnite esports
  • Foxdrop
  • Free Fire
  • G-Loot
  • G2
  • G2 Esports
  • Gambling
  • GAME
  • Gamelanders
  • Games
  • Gamesquare
  • garena
  • Garmin
  • GEEIQ
  • Gen.G esports
  • Gilette
  • Global Esports Federation
  • Global Sports Innovation Center
  • Go4it
  • Grassroots esports
  • Grizi Esport
  • Guild Esports
  • Guinevere Capital
  • H&M
  • H&M Netherlands
  • Halo
  • Hearthstone
  • Hepmil Creators’ Network
  • Herbalife Nutrition
  • Hitmarker
  • Houston Outlaws
  • Hublot
  • HyperX
  • ICON Esports
  • Imagin
  • India
  • India CS:GO Counter Strike Global Offensive
  • India esports
  • India mobile gaming
  • India PC gaming
  • India PC mobile esports
  • India VALORANT
  • Indian Esports
  • Insights
  • International Tennis Federation
  • Interviews
  • investment
  • Investments
  • Iris Cordoba
  • Jen MacLean
  • Jonathon Oudthone
  • Jordan
  • Juana Bischoff
  • JuJu Smith-Schuster
  • Kappa
  • KaSing
  • Kia esports
  • Kia Motors
  • KitKat
  • Korea esports
  • L’Oréal
  • L’Oréal Paris Men Expert
  • Lateral entrants
  • Latest News
  • LCK
  • LCS
  • League of Legends Esports
  • LEC
  • Legacy Esports
  • Legal
  • Let's Play Live
  • LFL
  • LMS
  • LoL
  • LPL
  • M&A
  • M2 World Championship
  • MAD Lions
  • Madden
  • Magic: The Gathering
  • MAGMA
  • Major League Gaming
  • Marc Groenland
  • Markets
  • Marseille
  • Marvel
  • Marvel ANZ
  • Mastercard
  • Meal Supplement
  • Media Rights
  • Mei-Ling Rider
  • MENA
  • Metrics
  • MGG
  • MIBR
  • Michael Fudzinski
  • Microsoft
  • Middle East
  • Minnesota Røkkr
  • Mino7x
  • Misfits Gaming Group
  • MLB
  • MOBA
  • Mobile
  • Mobile Legends: Bang bang
  • Moonton
  • Movistar Liga Pro Gaming
  • Na'Vi
  • NACL
  • NACL Championship Series
  • NBA
  • NBA 2K
  • NBC
  • Nerd Street Gamers VALORANT
  • Nestle
  • news
  • NFL
  • Nicecactus
  • Nick Bobir
  • Nike Esports
  • Ninjas in Pyjamas
  • NLAE
  • NLC
  • noblechairs sponsor
  • NODWIN Gaming India
  • North America
  • North American Collegiate League
  • Northern League of Legends Championship
  • Oceania
  • Oceanic League of Legends
  • Oceanic Pro League
  • ODESUR
  • OFFSET Esports
  • OFFSET esports noblechairs
  • OG Esports
  • Olympic Council of Asia
  • Olympique de Marseille
  • Omega League
  • OneBlade
  • Opinion
  • Orange
  • Overwatch
  • Overwatch League
  • Pany Haritatos
  • Parimatch
  • Paris Saint-Germain
  • partnership
  • partnerships
  • Partnerships & Sponsorships
  • PC
    • Call Of Duty
    • Fornite
    • League Of Legends
    • StarCraft
  • PCS
  • Pennzoil
  • Personnel
  • Philippines esports
  • Philips
  • Pittsburgh Knights
  • Pixel Jeff
  • PLANET9
  • Podcasts
  • portugal
  • Prop Betting
  • PS4
  • PS5
  • psg esports
  • PSG.LGD
  • Psyonix
  • PUBG
  • PUBG Mobile esports global championship season 0
  • Puma Esports
  • Raagjeet Garg
  • Rafsou
  • Rainbow Six Siege
  • Razer
  • Red Bull
  • Red Card Global
  • ReKTGlobal
  • RESPAWN Products
  • Reviews
  • Rio Ave FC
  • Riot
  • Riot Games
  • Riot Games OCE
  • RivaL
  • RLCS X
  • Rocket League
  • Rocket League Esports
  • Rogue
  • Scump
  • SEA
  • Sergio Aguero
  • SGS College
  • Shikenso
  • Shikenso Analytics
  • Shooters
  • Simplicity Esports
  • Simulation Racing
  • Smart Communications
  • Soccer
  • South America
  • Southeast Asia
  • Spanish Esports
  • Spider-Man
  • Sportradar
  • Sports Simulation
  • StarCraft 2
  • Stevenage FC
  • Streaming
  • Super League Gaming
  • Swae Lee
  • Switch
  • Talon Esports
  • TCL
  • Team Diverge
  • Team Envy
  • Team Heretics
  • Team Liquid
  • Team Vitality
  • The American Ladies Professional Golf Association
  • The Block Esports
  • The Block Philadelphia
  • The Chiefs Esports Club
  • The e-Open
  • The Esports Journal
  • The Open
  • The Vitamin Shoppe
  • ThriveFantasy
  • Thrustmaster
  • Tier One Entertainment
  • Tier One Philippines
  • Tivoli Gardens
  • Topgolf
  • Topgolf Media
  • TQ Jefferson
  • TSUNAMI
  • UK
  • UK League Championship
  • UKLC
  • Utrecht
  • VALORANT
  • Valve
  • Varsity esports
  • VBet
  • VC
  • VENN
  • Verizon
  • Video
  • viewership
  • Vindex
  • VIT.01
  • VIT.02
  • Vital Energi
  • Vitality Esports
  • VPgame
  • VPN
  • Warsteiner
  • We Are Nations
  • WePlay! Esports
  • West of England esports
  • Western esports
  • Wim Stocks
  • win.gg
  • Winners League
  • WISE Campus
  • Wolves
  • Wolves eSports
  • World Taekwondo
  • WorldGaming
  • Worlds
  • Wycombe Wanderers
  • X Games
  • X-Men
  • X9000L3
  • Xbox One
  • YouGov data
  • YouGov esports
  • YouGov Sport
  • Youtube
  • Youtube reserved media

Tags

Action Adventure Asia Battle Royale Commercial Console CS:GO Dota 2 ESI Digest eSport Europe Events Features FIFA Gambling Games Insights Interviews Investments Latest News League of Legends M&A Markets Media Rights Middle East MOBA Mobile North America Oceania Open World Overwatch Partnerships & Sponsorships Personnel Podcasts Racing Rocket League RPG Shooters Simulation Racing South America Sport Sports Simulation Strategy UK VALORANT

© 2020 EsportEye

No Result
View All Result
  • Home
  • Reviews
  • News
  • PC
  • PS4
  • Xbox One

© 2020 EsportEye

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist